EMV is the recognized standard for debit and credit payment cards using chip card technology developed by Europay, MasterCard, and VISA. EMV is an initiative to reduce debit and credit card skimming and card duplication activities through the use of an integrated circuit chip (ICC) embedded on the face of the debit and card. Through the use of the ICC, skimming can be in essence eliminated. EMV card readers will be required on all ATM machines. Purchase an EMV upgrade kit today and save!